Social promotion in Russia makes the world better
Social advertizing is not so popular in Russian Federation as it may seem. Even many years ago social advertising took significant place in everyday life. All Russians who lived in Soviet times remember social posters and video spots where ideas of liability were declared. The following mottos were so much popular: “Save Soviet nature, it’s our mpther”, “Matches are not toys for boys” etc. All those social advertisments were supported by Soviet government and made by governmental institutions. Nowadays everything has changed and we may find lots various social advertising which is supported by official government, non-commercial companies and private persons. Lots of money is spent every year on various social campaigns which are supported by strong media campaigns with movie spots, social booklets, texts etc.
A lot of international foundations work on the territory of Russian Federation and lots of social ads from all over the world can ve found at the moment in Russian Federation. I am sure that it is really great as we have a unique opportunity to use best world experience in the sphere of social advertising as our own traditions in this area are very weak but we have lots of ideas and creative people who can make all them visible. That’s why various contests of social advertising are so popular today in Russian Federation and lots of professional promotion agencies took an active part in such kind of events and if you enter RuTube you can look for many social spots shooted by the leading Russian organizations but sometimes the visualization of social ideas leaves much to be desired. Still there are quite a lot of interesting social movies on tobacco addiction and other problems. But of course, we should always keep in mind about the current situation in the country and the main problems which the government has to deal with. One of such difficulties is demographic decrease as too many people die in former Soviet Union and they understand that they should force families to give more births. As an example of social advertising which concentrated on demographic issues we can state on social posters which were placed in Moscow metro with a woman with 3 girls on her knees. This post is more uncertain rather than gives answers as there is no man on this poster and the lady looks not very happy.
I think that social advertizing in former Soviet Union just starts its way and in the nearest future we will see lots of great examples of video spots and social posters as well as complicated social campaigns.